Contracts In The Entertainment Business

Mastery Journal: Entertainment Industry Professional

Business Storytelling & Brand Development has taught me to look the business world from another perspective. It is not a simple thing to be out there among businesses trying to get the attention from customers, because we know we need our customers to probe that we have something to give to them that is unique, special, created with our own hands, and really has a meaning for us.

How do we survive among all the businesses that are out there selling the same product? How do we convince the customer that our product is good, is worth the try, and has a unique value?

Business Storytelling and Brand Development has the answer. You start by researching, researching and researching; the same way as Marty Neumeier said about The Brand Gap in Focus, Focus, Focus. Research and focus are the two elements directly related to improve your sales, and secure customers to your product.

However, selling is not only about research and focus, but also strategy.

How do you want your product to look for? What kinds of feelings do you want to inspire in customers when looking for your product or service? Does your product have emotional power to call the customers? 

Brand Development is the answer, and Storytelling is the best tool you can use to improve the presence of your product in the market. The product will not sell by itself, if there is not a cool image of it either verbally or visually. Visually is the way to sell because it involves all of our senses, how the product looks, and what the logo means, what the tagline says about the brand. Does the product inspire you? Does the product make you extend your hand to grab it from the shelf?

However, it is not only how the product looks on the outside, but also how the corporate culture represents that image. Does the company deliver a passion for the product; do they create a strong vision and mission as Zappos does with its tagline “Delivering happiness”? That product that is outside deliver a “unique statement” that stands out from the crowd and the other businesses? Does that corporate company know why they are there? What is the challenge? What is their objective? What is their brand promise, and finally, do they answer three basic questions: Who are you? What do you do? and Why does it matter?

When the company answers all those questions, we know that it is on its way to success, and starts to built a good foundation to stand out from the crowd.

La Pregunta Existencial

-      Que usted piensa… Existo o no existo?

-      Por que la pregunta?

-      BUENO, SI PIENSO, LUEGO EXISTO, VERDAD? Siendo Descartes; es decir, no tengo que tener un atributo que otros me otorgan para existir. No va de acuerdo?

-      No entiendo!

-      Si!, a lo que me refiero es que mi existencia no esta condicionada a lo que usted pueda pensar de mi, porque aunque pensara de mi, de manera diferente, y digamos que pudiera en algun momento ocultarme tras bambalinas, aun con ello, yo existo!

Me sigue?

-      Correcto!

-      Entonces la existencia no esta condicionada a otros, sino la existencia viene de la presencia, de ser o no ser, esa es la cuestion! Yo existo porque soy lo que soy como soy porque soy como soy, es decir, soy real, palpable, tengo una voz, expreso lo que pienso, no utilizo geroglificos ni dibujos ni imagenes porque tengo una presencia real, no soy fake, yo soy yo.

-      Oiga y yo existo si tengo una audiencia?

-      Que usted piensa?

-      Existo porque me hacen, o existo porque soy? Dependeria mi valor, del valor que otros me den o del valor que yo mismo me otorgo porque soy? Es decir, yo tengo una expression, yo tengo una serie de trabajos que hablan de mi y lo que soy, entonces existo.

Y la verdad de las cosas es que no hace un trabajo por el reconocimiento de las gentes, lo hace pork le gusta hacer lo que hace, le gusta perfeccionar lo que hace, los retos son con uno mismo y no contra otros, y en ello encuentra gusto y gozo.

Usrted dejaria de hacer algo que le agrada por circunstancias ajenas a usted?

Dejaria de ser maestro porque no tiene ninos?

Dejaria de ser doctor porque no tiene pacientes?

Dejaria de ser mecanico porque no existe carro que arreglar?

Que ustred piensa?

take your seat ✈️

Siempre me ha gustado Maná, quizá sea la versatilidad de los sonidos al combinarse con las acústicas, lo cual producen un ritmo original fuera de clichés musicales. Un buen programa musical empezaría con ellos, a la par de trabajar entrevistas de por medio

Never carry things on from the past. The past is gone. Every moment be rid of it, solved or unsolved. Drop it - and don’t carry parts because those parts won’t allow you to solve new problems that live in this moment. Live in this moment as totally as possible, and suddenly you will come to realized, that if you live it totally, it is solved. There is no need to solve it. Life is not a problem to be solved, it’s a mystery to be lived.

Rajneesh

(via

spiritualgateway

)

Worldbuilding Questions: Other* Cultures - a handy list for writers with little time

(*not the main characters')

After my extensive [list of questions for towns and cities] for your main setting, there will also be many countries, regions and cultures mentioned in your project, that aren't central to the plot, that you don't have time to delve into detail about, but that still should feel 'real'.

For this use (or, really, in general, if you don't have much time to worldbuild before you start your first draft), I prepared a list with 10 very rough, basic questions to make your world feel alive:

What is their most important export good or economy?

What was the most important event in their recent history, and how long ago did it happen?

What do people from that place wear and how do they style? Are they distinguishable in a crowd?

What is their language, and is it understandable for your narrator? Do they have an accent?

What are they famous for? (People from there, their humor, their food, their skills at something...)?

Are or were they at war / at the brink of war with other people; esp. with those at the center of your story?

What is their most important difference to your "main" / narrator's culture? (Religion, society, economy...?)

Are representatives of that culture seen often in your setting?

What is something outsiders say about them?

What do they say about themselves?

I recommend thinking about these for your side character's home cultures, as well as for your setting's most important regions and neighboring countries. Five or so might even be enough, just as a handy ressource to make your setting feel alive and real.

#Frasescelebres