this week we learned about crisis management, first we need to understand what a crisis is? well, is an unplanned event that has or may have a significant impact on a company's image and affect operations.
A crisis has different phases:
1. Initial phase (warning phase)
2. acute phase (point of no return)
3. chronic phase (cleaning up the mess)
4. resolution phase (final phase)
5. continuity phase (time to heal the wounds and recover lost ties)
Whenever you are going trough a crisis you must have a management plan and understand that you have to protect in this order:
1. people
2. in the public interest
3. ownership of the company
FOR A GOOD CRISIS MANAGEMENT YOU SHOULD FOLLOW THIS STEPS:
Preparation BEFORE the crisis
Create a crisis management team with the following figures:
plant manager, security manager, communications officer, head of industrial relations, executive legal department and CFO.
Establish principles of operation (hope for the bes and plan for the worst)
Have a spokesperson (they must have presence and good looks and hace the ability to speak under pressure and also extensive knowledge of the business)
Create Policy media relation (communicate with key audiences, the first 24 hours are crucial)
In beauty industry has been a lot of crisis, for examplee when a Hair-product company called SheaMoisture posted it latest campaing has a lot of drama around it, why? because they are a mainly African-American oriented company and in their campaign they used three white women and only one black woman. They needed to act fast, so just a couple hours later the posted in their social media an apology message, starting it with, “Wow, okay—so guys, listen, we really f—ed this one up. Please know that our intention was not—and would never be—to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate.”
Even though their apology wasn't right for everybody we should acknowledge that they were brave for accepting their mistake and no blaming others, something that not all companies does -mhm pepsi-. Thats the importance of have an spokesperson, even if its digital they must know how to act fast and speak (or write) underpresure, and that's part of a good crisis management plan
Hope you like it,
see u next week
laura
Bright Spark is an Media Agency which offers services like Crisis Management, Creative Strategy, Content Marketing, Communication Planning, Brand Communication, Content Production for brand, Businesses. Contact us for more info…!
Collaboration is crucial to succeed in business, with the right partners you can avoid significant mistakes.
VISIT OUR WEBSITE FOR VARIOUS MARKETING SOFTWARE REVIEWS
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The recent pandemic has put a full stop to many of our plans, including the scaling plans of your startup. Scaling is an essential process. However, it can also result in the downfall of your dream venture for various reasons like lack of knowledge, poor planning, and not having an effective digital marketing strategy.
So, in the event of a crisis, is it possible to scale your startup?
Yes! You need to follow the best low-budget marketing tips to scale your startup in times of crisis. The effective implementation of these tips will save you money and time and help you survive the initial scaling process.
Advantages Of Digital Marketing
it is low-cost Marketing and for advertising, the cost is one of the big issues for a business institute to bear… digital marketing Increase customer loyalty with frequent communications at every buying stage engage the customer… always target the right audience… it brings a huge return on investment: … it is very easy to measure: … it is very quick for brand development… to share it is very easy: … it has precise targeting: … Learn about the marketplace…
Five pillars to effectively manage a Teamwork
1. Communication:
Clear and Open Communication: Establish clear lines of communication and encourage team members to express their thoughts and ideas openly. Foster an environment where everyone feels comfortable sharing their perspectives. Active Listening: Ensure that team members actively listen to each other. This involves paying attention, asking clarifying questions, and showing empathy to fully understand each other's viewpoints.
2. Collaboration:
Team Goals: Clearly define the team's goals and objectives. Ensure that every team member understands their role in achieving these goals and how their work contributes to the overall success of the team. Interdisciplinary Collaboration: Encourage collaboration across different roles and skill sets. This helps to leverage the diverse strengths of team members and promotes a more holistic approach to problem-solving.
3. Organization:
Task Allocation: Clearly assign tasks and responsibilities based on each team member's strengths and expertise. Ensure that everyone knows what is expected of them and that tasks are distributed evenly. Project Planning: Develop a well-organized plan for the project, including timelines, milestones, and deadlines. Regularly review and adjust the plan as needed to stay on track.
4. Accountability:
Individual Responsibility: Hold each team member accountable for their assigned tasks and deliverables. Foster a sense of personal responsibility for the success of the team. Feedback and Evaluation: Provide constructive feedback on individual and team performance. Regularly evaluate progress and identify areas for improvement.
5. Adaptability:
Flexibility: Recognize that projects and situations can change, and be prepared to adapt accordingly. Encourage a flexible mindset among team members to navigate unexpected challenges. Continuous Improvement: Foster a culture of continuous improvement. Encourage team members to reflect on their experiences, learn from mistakes, and find ways to enhance teamwork and productivity.
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Risks in Construction Projects: Empire State Building
1. Structural and Design Risks
Innovative Design: The Empire State Building was the first project of its kind to reach 102 stories. This involved new engineering challenges, particularly with wind load calculations and the structural integrity of such a tall building.
2. Safety Risks
Worker Safety: With over 3,400 workers, the risk of accidents was high, particularly since safety standards were not as stringent as today.
3. Financial Risks
Great Depression: The project commenced during the onset of the Great Depression, which posed a substantial financial risk. Investors were wary, and securing funds was challenging.
4. Logistical Risks
Material Supply and Coordination: The construction required vast amounts of materials, including 60,000 tons of steel. Coordinating the delivery and assembly was a significant logistical challenge.
5. Time Constraints
Ambitious Timeline: The project was completed in just 13 months, an incredibly short time frame for a building of its size.
6. Environmental and Site Risks
Urban Location: Building in the heart of New York City posed risks related to space constraints, existing infrastructure, and minimizing disruption to the surrounding area.
7. Technological Risks
New Construction Methods: The use of new construction technologies and methods introduced uncertainties about their effectiveness and reliability.
How to manage a company's workflow?
Managing workflow in a company ensures efficiency and productivity. Here are key steps:
1. Define Clear Processes and Procedures
Document Workflows: Outline each step and develop Standard Operating Procedures (SOPs).
2. Assign Roles and Responsibilities
Role Clarity: Ensure team members understand their roles and tasks.
3. Utilize Workflow Management Tools
Project Management Software: Use tools like Trello or Asana.
Automation: Implement automation for repetitive tasks.
4. Set Clear Goals and Priorities
SMART Goals: Define Specific, Measurable, Achievable, Relevant, and Time-bound goals.
Prioritization: Focus on high-priority tasks.
5. Monitor and Measure Performance
KPIs and Metrics: Establish Key Performance Indicators.
Regular Reviews: Conduct performance reviews to identify bottlenecks.
6. Foster Communication and Collaboration
Communication Tools: Use Slack or Microsoft Teams.
Regular Meetings: Hold team meetings for updates and discussions.
7. Continuously Improve Processes
Feedback: Encourage employee feedback.
Optimization: Regularly review and update workflows.
8. Manage Resources Efficiently
Resource Allocation: Allocate resources effectively.
Capacity Planning: Plan resource needs in advance.
9. Ensure Training and Development
Skill Development: Provide ongoing training.
Knowledge Sharing: Encourage knowledge sharing within the team.
10. Address Challenges Proactively
Problem-Solving: Quickly address issues.
Flexibility: Adapt workflows as needed.
Example Workflow Management Approach
Initiation: Identify tasks and assign a leader.
Planning: Break down tasks, assign them, and identify resources.
Execution: Perform tasks and monitor progress.
Monitoring and Controlling: Track progress, hold status meetings, and adjust plans.
Completion: Review tasks, gather feedback, and document lessons learned.
important KPI does help for CEO plenty of things like how much are your clients spending? How this is signified on your dashboard will depend on the market you work in.
Archiving and Compressing files with GNU Tar and GNU Zip
Tar Command TAR is a software application that allows you to "archive," or group several files into one. Gzip, on the other hand, is a programme for compression and decompression. To conserve disc space, we employ file compression techniques. This report provides a summary of how tar and gzip are used:
The complexity of TAR comes from a variety of settings and options that can be used to build and work with archives, not from its basic structure.
We have a tar file called latest-archive.tar, for instance. To extract the contents of the tar file into the currently active working directory, use the command provided below.
[root@Microhost ~]# tar -xf latest.tar
To produce an archive (wordpress.tar.gz) file containing every file in the WordPress directory, run the command below:
[root@Microhost ~]# tar -c wordpress > wordpress.tar.gz
By default, tar sends the contents of archive files to the standard output, where you can utilise them to go on processing the archive you just produced. To avoid default output, choose the -f option. The command that comes after the preceding command is identical:
Read The Full article: Archiving and Compressing files with GNU Tar and GNU Zip
PMO "Project Management Office" | Honor’s degree BSc Mech. Eng. | CPEng, CPMOP, CKPIP, PCBA, TOT, CT, SCE, ABET, GSDC, ULI، NSPE, ICSC
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