Still Have Not Known Peace Since That Time I Saw @frenchublog's Onion Head Grogu O(-( Thank You For Being

Tumblr Redemption Ark ⛵

Hello, new Tumblr users! Welcome aboard! 🦀

I stumbled upon this post yesterday.

@jv wrote, I quote: "Tumblr redemption ark".

And then, @unnecessaryportmanteaus replied: "It'll probably be a redemption arc. Unless you're building a boat, in which case carry on."

Man, that was so funny. 🤣 And this scene just popped into my mind.

Tumblr is so fun. 😁

Alright, I think I like tumblr now.

A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it's a good day for everyone.

That was on July 7th.

Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all--the main page of Reddit. If your post does that, it's immediately exposed to 10x the number of people and immediately gets upvoted.

On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs--nobody really adds any content to the post, it just gets a couple reblogs here and there.

There's a specific chain of reblogs that I'd like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.

But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.

99% percent of the people who have seen the post--virtually unchanged from how it left my dash--have seen it because it was curated by 36 different people. That's insane to me.

None of those 36 people know that they're part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.

And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.

You really, truly, cannot get this on any other website.

1970s cars

Tec, Untitled, 2022-23

Digital Collage

Comparing the rotations of objects in the Solar System. Just look at them lol.✨🪐

To everyone that's confused, the planet Venus rotates very very slowly, with a single revolution taking about 243 Earth days, and Mercury rotates slowly, but not as slow as Venus.

We should update it to a @janky bird emoji instead.

i don’t think we’ll ever get around to updating ours, but discord is giving in!

Introducing Collections

Hello again, Tumblr. Labs division here!

A while back, we announced our comeback as a new team that would imagine big ideas for Tumblr—and would build them in public (aka with you). We recently announced our first failure, and today we're very excited to announce our first possible success!

A bit of context

As we've said before, an essential part of how we're working in Labs is speaking to people who use Tumblr pretty much on a daily basis and those who don’t use it at all.

In those interviews and focus groups, we learned that curating the Tumblr experience around different interests and fandoms is a big part of making Tumblr feel like your own space — and one of the main ways you do that is through blogs and tags (be it following or creating them).

So here at Labs we're working on ideas to help you curate the content you care about, and to help share what makes your experience fun with other people, even if they are not on Tumblr already.

Ok, but what's the idea?

Have you ever put together a song playlist to listen to when you're in a certain mood, or share with a specific friend? Or sent them books you know they'll love? Now imagine if you could do that with blogs and tags on Tumblr…

Maybe you're a veteran in a fandom and have the best recommendations of who to follow for your followers. Or your best friend won't join Tumblr because they don't know that their favorite TV show is actually really popular here. Or maybe you want to curate and browse content from a specific fandom, or a group of your mutuals, your own way.

That's the idea behind Collections!

You can check out that example collection on the web here!

We want your help

The first way we're testing Collections is by inviting some of you to create your own and share with followers and friends—they'll be able to follow all the blogs and tags in your collections. So we're looking for volunteers!

You want to help? Great! Here's what you need to do:

Come up with your own Collections of blogs and tags, write it down somewhere. Focus on introducing people to Tumblr or recommending stuff to your followers. What would you want them to first see on your version of Tumblr?

Come up with a name, cover image, and description for it. Also try to think of who you would send your collection to, and where you might post about it.

Write out that idea as a reply or reblog on this post!

We’ll give it a few days, and pick a handful of people to play with Collections. We'll let you know. Then we’re off to the races!

If you decide to participate (and get selected), please note that this early release won’t work on the apps yet, only in your web browser. 

What happens next?

Our goal is to keep working on improving and adding Collection functionalities while you test what we've built (and share your feedback with us).

Next we’re exploring making a collection something you can follow on Tumblr, as a way to curate Tumblr around your many interests and moods, and to give you more freedom to curate content on your dashboard.

And if this idea is not for you, remember we have many more experiments in progress, so stay tuned!

With love,

Labs division