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Research develops a model of trust in Ethereum token ‘Ether’ payments (TRUSTEP)

My new research developed a model of trust in making payments with the Ethereum (Zarifis, 2023). I published the first peer reviewed research on trust in payments with Bitcoin in 2014 (Zarifis et al. 2014), and I wanted to apply my experience from that to understanding the consumer’s perspective to making Ethereum payments.

Ethereum is being utilised in various ways, including smart contracts and payments. Despite some similarities with Bitcoin, Ethereum is a different technology, with different governance and support.

Ethereum payments require digital wallets and the process is different to paying in traditional fiat currencies like the Euro. When a person wants to take an action without controlling all the parameters, and some risk is unavoidable, trust is necessary.

Figure 1. Model of trust in making Ethereum payments, TRUSTEP

The model demystifies how trust is built in consumer payments with Ethereum. The model starts with the individual’s predisposition and then covers the factors from the specific context of Ethereum payments. From the person’s individual characteristics, their willingness to innovate in finance and technology have a role. There are then five variables from the contexts: Adoption and reputation, stable value and low transaction fees, effective regulation, payment intermediaries and trust in the seller. The personal and contextual factors together influence trust in the Ethereum payment process and making a payment with Ether.

While the model has similarities to previous models of trust, such as the role of each individual’s psychological predisposition and the role of reputation, the role of institutions such as regulators and the importance of trust in the retailer, the distinct characteristics of Ethereum also play a role. In fact, the factors related to the distinct characteristics of Ethereum have the strongest support based on the average of the responses. This research can be added to a growing body of research in trust that illustrates how users’ beliefs in each cryptocurrency need to be explored separately.

Furthermore, the role of the organizations involved in the payment process are shown. While trust in the retailer is usually a factor in retail payments, the regulators and payment intermediaries are not always a significant factor, so it is a useful contribution to show that this is the case here.

That is what I want to share with you here. If you have experiences related to what I am talking about, please let me know, I would love to hear from you.

Reference

Zarifis A. (2023) ‘A Model of Trust in Ethereum Token ‘Ether’ Payments, TRUSTEP’ Businesses, vol.3, no. 4: pp.534-547. Available from (open access): https://doi.org/10.3390/businesses3040033

Zarifis A., Efthymiou L., Cheng X. & Demetriou S. (2014) ‘Consumer trust in digital currency enabled transactions’, Lecture Notes in Business Information Processing-Springer, vol.183, pp.241-254. Available from: http://link.springer.com/chapter/10.1007/978-3-319-11460-6_21#

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The Disruptive Potential of Cryptocurrency, Blockchain, and DLT

Cryptocurrency, blockchain, and Distributed Ledger Technology (DLT) have been disrupting industries and challenging traditional business models since their inception. These technologies have the potential to revolutionize the way we do business, interact with each other, and even govern ourselves. In this blog post, we will explore the disruptive potential of cryptocurrency, blockchain, and DLT.

Cryptocurrency

Cryptocurrency, such as Bitcoin and Ethereum, is a decentralized digital currency that uses cryptography to secure transactions and control the creation of new units. Cryptocurrency has the potential to disrupt traditional financial systems by providing a more secure and transparent way to transfer value. Cryptocurrency eliminates the need for intermediaries, such as banks, and can help reduce transaction fees and increase financial inclusion.

Blockchain

Blockchain is a distributed ledger that records transactions in a secure and transparent way. Each block in the chain contains a cryptographic hash of the previous block, creating an immutable record of all transactions on the network. Blockchain has the potential to disrupt a wide range of industries, including finance, healthcare, and supply chain management. Blockchain can help increase transparency, reduce fraud, and improve efficiency.

Distributed Ledger Technology (DLT)

DLT is a type of database that is distributed across a network of computers. Each computer in the network has a copy of the database, and any changes to the database are recorded in a transparent and immutable way. DLT has the potential to disrupt a wide range of industries, including finance, healthcare, and government. DLT can help increase transparency, reduce fraud, and improve efficiency.

Disruptive Potential

The disruptive potential of cryptocurrency, blockchain, and DLT is significant. Here are some of the ways that these technologies could disrupt traditional industries: Finance Cryptocurrency and blockchain have the potential to disrupt traditional financial systems by providing a more secure and transparent way to transfer value. Cryptocurrency eliminates the need for intermediaries, such as banks, and can help reduce transaction fees and increase financial inclusion. Blockchain can also help reduce fraud and increase transparency in financial transactions. Healthcare

Blockchain and DLT have the potential to disrupt the healthcare industry by providing a more secure and transparent way to store and share patient data. Blockchain can help increase patient privacy and reduce the risk of data breaches. DLT can also help improve the efficiency of healthcare systems by reducing administrative costs and improving supply chain management.

Government

DLT has the potential to disrupt traditional government systems by providing a more secure and transparent way to store and share data. DLT can help increase transparency and reduce fraud in government transactions. DLT can also help improve the efficiency of government systems by reducing administrative costs and improving data management.

Conclusion

Cryptocurrency, blockchain, and DLT have the potential to disrupt traditional industries and revolutionize the way we do business, interact with each other, and even govern ourselves. These technologies offer a more secure and transparent way to transfer value, store and share data, and reduce fraud. As these technologies continue to evolve, we can expect to see more innovative solutions emerge that have the potential to disrupt traditional industries even further.

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