The Coca-Cola logo throughout the years. As often with logos, the initial design is simple, then it goes through various busier incarnations, before all distractions are cut and it ends up relatively minimalist again.
One Diretion: we will be back in 18 months
Me three years later:
The evolution of Doctor Stephen Strange: Doctor Strange (2016) vs Avengers: Infinity War (2018)
“Patrick; narcissistic, schizoid, suicidal alcoholic.” - Patrick Melrose (2018)
*in the soul realm*
Peter Parker: woah what snappened
Wanda:
Doctor Strange:
Bucky:
T'challa:
Peter Parker: Too soon?
The 7UP logo throughout the years. The 1990 version is the one that’s most familiar to me; it makes me think of summer, the beach, vacation. The ice cream van that had a poorly drawn Hulk on it.
The mid-1990s was a time when nearly every company logo got busier, flashier, only to return to more basic, and in my opinion more effective, designs.
These scans come from the great book, Logo Life by Ron van der Vlugt.
The new Sabrina is very good