The Most Unserious Tour

💯🙏💛🟨👍

SHE'S SO OBVIOUS. THIS SONG IS ABOUT THIS MOMENT

Observations from lurking:

It amazes me how the know-it-all swifties vying for the title of Taylor’s favorite fan bestie on the former bird app have no idea how PR works (not that I’m an expert) but were world-renowned scholars about it back in May.

From what I gather by their logic, it’s PR (or “clout chasing”) when it’s someone they don’t like or who they no longer like. Remember how Toe was the greatest thing since sliced bread for 6 years and her “savior”? Now he’s a “jobless loser” who “didn’t let Taylor bejeweled”. Lol

The comment that irks me the most is one where someone said:

“They’re the last people to need a PR relationship”

Again…walk with me here. Grab a jacket because those fall temps are hitting in some places. Plus, aesthetic. lol

Travis, an NFL player, signed with CAA in May for representation off the field. Who is Travis Kelce outside of the NFL? He isn’t going to play football forever. Athletes build brands just as musicians and actors/actresses do.

He mentioned the friendship bracelet thing on his podcast in July. It got attention.

So what would his off the field representation do? Capitalize on it. It’s like when someone goes viral doing something funny—all of a sudden, they’re scoring brand deals, etc. because some company sees a way to profit from it.

Why would they capitalize on the bracelet story? To build his platform.

How do they capitalize on it? By emphasizing the fact that he went to the one of the biggest tours this year by one of the biggest artists of the year.

Because their job is to secure endorsement deals, etc. for him. They make money when he makes money. If they aren’t doing their job to his standards, they get fired. If they get fired, the money stops coming from him.

Their website literally says:

In addition to draft preparation and contract negotiation, we provide elite athletes with top-of-the-line marketing services. Our commitment to client service is reflected in everything we do.

Since CAA represents top talent across film, television, broadcasting, music and digital, we can create one-of-a-kind opportunities and partnerships for football clients.

Ask yourselves—how much have you ever heard about Taylor during an NFL game or even in the same sentence as the NFL before this? Only that she turned down the half time show, right? Or if someone was trying to be funny and make a joke about her at her expense.

However, after the rumors started, all you heard were puns about her in reference to who? Travis.

All the headlines today have done what? Mentioned how Travis “pursued” her as if it were some decades long mission, when this all came about from a story he told…in July.

Watch. You will see articles about “who are Travis & Jason Kelce” or “Who is Donna Kelce”—again, building the platform and introducing him to an audience outside of football.

After he originally told the bracelet story, he had pretty much left it alone.

Until recently. Comical.

We know Taylor isn’t trying out for the NWSL or WNBA anytime soon. She really only gets a male sports fan audience and she doesn’t even really need that.

Yes, I’m over analyzing. I tend to do that and fully admit it. I’ve been on several hills by myself, quite comfortably. L’s and all.

Btw, there’s even an article about Sophie and Taylor’s dinner outings being a top tier PR move. So why can’t the same be said about this?

Cat with no trust issues

KAYLOR IS FINALLY INFLUENCING THE INFLUENCERS

Her caption was a lyric, and obviously someone in the comments continued it-

AND THE “Karrrr” is very telling 🤭 anyway good news everyone, good news

This comment 😆😆😆

The Thrills Theory

disclaimer: this is my personal take on it. feel free to add onto this theory if i’ve missed anything!

so… has Karlie Kloss already heard 1989 tv? could Thrills be a vault track? was her attendance at the eras tour planned by taylor and herself?

4/21: Karlie posts this on twitter

“thrills 💙🎧🔁” -> blue heart emoji (blue = 1989), all blue outfit, headphones & loop emojis… could Thrills possibly be a vault track on 1989 Taylor’s Version?

8/9: Taylor announces 1989 TV on the last show of the 1st US leg of the Eras Tour

she reveals the release date to be 10/27, the same release date as 1989 (stolen version).

8/9: Karlie attends this show

this is the first (public) Kaylor interaction in 6 years. here she is seen happily taking pictures with fans. Reminder, she was a very important figure during the 1989 era.

189 days: between Karlie’s tweet & 1989 TV’s release date

it’s just too perfect to be a coincidence.

3/2014: the Big Sur road trip 🌼

Karlie and Taylor took this infamous road trip, which was pretty much the birth place of some of the most popular kaylor references/theories.

Big Sur… by… The Thrills…

this is what pops up on google… a song called Big Sur… by a band called The Thrills… interesting.

3/2014: Big Sur & 1989

on their California road trip, taylor showed 1989 (stolen version) to Karlie. she was the first person to hear the album in its entirety.

is history repeating itself? was Karlie Kloss the first person to hear 1989 (taylor’s version)? is Thrills a vault track? why do so many things line up? what does it all mean? so. many. questions.

You have to be completely classless with no manners or home training to stand outside the windows of a venue with your face pressed up against the glass chanting the name of one of the guests

You are RUINING the event for the bride, for the groom, for their families, for all the guests, for TAYLOR. This is likely humiliating and mortifying for her