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What is Content Shock? | Vitamins Part 3

What Is Content Shock? | Vitamins Part 3

Past research shows that there are now more than 4 billion internet users all over the world. More than 3.2 billion of these people are active social media users.

This may seem like a good thing for marketers. More users mean a bigger audience for your brand, right?

We hate to burst your bubble, but this may not necessarily be the case.

Content Shock, as coined by Mark Schaefer, is an existing phenomenon that is rooted on two things: the astounding and exponentially expanding volume of online content that we have today and the audience’s limited capacity to consume them.

What Is Content Shock? | Vitamins Part 3

Yes, innovative technology in our audience’s lifestyle have increased the market’s capacity to consume content. However, this rate has been consistently overpowered by the rate at which content producers launch material online. Let’s take a look at these figures as examples:

> Youtube: More than 500 hours of video are uploaded every minute (this is equal to 21 straight days of consumable videos launched every 60 seconds)

> Instagram: As of June 2018, there were 400 million daily Instagram stories users (this is more than the US population as of 2018)

> Facebook: 350 million photos uploaded on a daily basis

Just imagine how long it would take a person to view all this content in one sitting!

What Is Content Shock? | Vitamins Part 3

Content has turned into one of the most valuable tools for marketers. However, at present, content is already commoditized. And what happens when there is a surplus of content supply against the audience’s demand for it? As marketers, it will mean that we need to produce valuable content that stands out and makes audiences want to interact with us. We need to find strategically creative ways to boost organic consumption; and we need to explore tools that we can use to optimize results.

What Is Content Shock? | Vitamins Part 3

At the end of the day, the power to choose which content to consume is in our audience’s hands. Thus, we need to produce engaging materials that will make them want to invest their time and attention.

Vitamins by VCS is a series of vlogs/blogs that provide tips and hacks for growing a business and creating content for your brand. You can watch the full series by following us on Youtube (youtube.com/vitalstrats) or visiting our IG TV channel (instagram.com/vitalstrats).

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6 years ago

#Repost @innovation_freek with @get_repost ・・・ Bottle flipping has been turned into a robot competition in Japan and it looks so good! 😂 (yt//ROBOCON) #robots #robot #robotics #technology #scifi #o #diy #cobots #electronics #artificialintelligence #tech #arduino #starwars #engineering #maker #art #d #follow #engineer #science #ai #coder #pcb #anime #blutooth #sciencefiction #education #stem #microcontroller #innovation (at Busan, South Korea) https://www.instagram.com/p/BqlJ_SJH-Zb/?utm_source=ig_tumblr_share&igshid=p0alhc1yibuc

6 years ago

A Guide to adopting Blockchain Technology

#Blockchain is a popular solution for storing digital information securely. The adoption of this technology has doubled in 2018 compared to last year; governments and companies have spent $2.1 billion on blockchain this year according to the International Data Corporation, a provider of market intelligence and advisory services.

A Guide To Adopting Blockchain Technology

Here is a guide showing the ways to adopt blockchain:  https://goo.gl/9hokUX


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6 years ago

Worth a read :)

The attack by Chinese spies reached almost 30 U.S. companies, including Amazon and Apple, by compromising America’s technology supply chain, according to extensive interviews with government and corporate sources.

Phew, reading this story was a trip.

Phew, Reading This Story Was A Trip.

TL;DR, this chinese hacker group (successfully) coerced chinese motherboard manufacturing plants into altering the designs for their motherboards to include a tiny chip- no larger than the tip of a pencil- so that they could have control over machines that were later assembled on top of these motherboards further down the supply chain.

Their targets appear to have been large tech corporations (Apple, Amazon were/are affected), as well as positions within the US government/military. Supposedly, no consumer data was stolen or affected.

This thing is so goddamn tiny, and yet it supposedly has the power to alter essentially any instructions that get passed from OS to CPU, as it acts as intermediary in between the RAM and CPU from what I understand. It has network access due to how it’s connected to the baseboard management controller, so it can call home for instructions on what code to run, since… it can do whatever it wants with the cpu, apparently? I’d love to see a more in-depth look into how this technology works, honestly.

Considering this doesn’t seem to affect end users at all, and mostly only has caused harm to large corporations and also the US government/military… my reaction to this is mostly a mixture of “lol” and “holy shit that sounds like something out of a goddamn action movie”.

5 years ago
70 percent of digital transformation projects fail to reach their stated goals. This is often because these projects are built from bottom up....

Across almost every industry eligible for change, digital transformation has been the agenda of the business for some time now. Digital transformation can be described as the change in the way a company operates, in order to become an organization that is agile, data-centric, and capable of evolving rapidly. However, research shows that 70 percent of digital transformation projects fail to reach their stated goals. This is often because these projects are built from bottom up. In order to successfully undergo digital transformation, there has to be a collaboration of minds that is led from the top and requires every member of the board to play a vital role in the process.

Here are four reasons why digital transformations should be a top down process.

Role of the Board

It is essential that the c-suite must be engaged in the process of the digital transformation project in some way or the other. The CEO of the organization must take the lead and guide the company along the right path, leading from the front by example. He/she should choose the direction for the future of the company. The CIOs must decide how the flow of information has to change and who will be responsible for what information. The organization must reinvent their customer engagement strategies to adapt to a more digitally balanced environment.

As a whole, the executive level must also look at security and information ownership challenges that digital transformation may bring about, all of which are subject to radical change as the business model evolves. During the process of digital transformation, organizations often experience a difference in the work culture; from one that is hierarchical to one that is agile and has room for freedom. It is important that during this phase, the Human Resources department is heavily engaged and supportive of the digital transformation process.

Finding the right Approach

Each member of the c-suite plays a significant role in the digital transformation of an organization. Too much change at once is not a feasible approach and is one where the c-suite is likely to lose control of things. Hence, a contained approach to digital transformation is preferred by most organizations. In this way, the company can learn and...

To Know More Visit: 4 Reasons Why Digital Transformation should be a Top Down process


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5 years ago
Banks are backed with tech-savvy fintech players in the digital era, and emerging intelligent tech developments are sure to revolutionize banking.

The banking industry is booming the implementation of digital technologies, perhaps more than any other sector, to enhance its business processes. And this entanglement of technology and industry continues with the introduction of cognitive technology. Cognitive technology is a new avenue for cost control through cognitive tooling and automation with distinctive optimization possibilities. 

Cognitive technology generally relates to systems that use Artificial intelligence and signal processing to imitate logical human potential. These self-learning systems use a range of information, predictive analytics, and natural language processing. Cognitive technology makes banking and financing more productive while also providing an excellent customer experience by assisting in the following ways....Follow above link to know more


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5 years ago
5 Technologies That are Revolutionizing Workplace
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5 years ago
This software-only implementation is leveraging high-speed CPU technology to cut costs.

A global provider of real-time, multi-asset financial market data and solutions, ACTIV Financial, has launched a software ticker plant and a content management platform, which capitalizes on advances in CPU technology and kernel-bypass networking.


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5 years ago
Smart Farming redefining Agriculture
Artificial intelligence (AI) and its subsets represent some of the newest avenues that benefit the agribusinesses to transform the…

Check out: Articles in Agtech for Startups


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5 years ago
As the insurance industry is highly competitive in nature, matching the customer satisfaction level is quite mandatory and equally severe…

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Infinite Technology

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