I agree 100 percent.
This term doesn’t make sense to me, especially the way many media critics use it. If a writer wants to include a character of a certain ethnicity, sexual orientation, gender identity, etc. in their story, you can’t really call it “forced”. The “forced” word makes it sound like there are SJWs going around, breaking into writers’ homes and demanding they incorporate diverse characters into their stories while holding AR-15s to their necks. I have never heard of such a thing yet.
Sure, you might have people calling for more diversity in media, but they’re not forcing any given writer to be more diverse at gunpoint. They’re just announcing what they would like to see more of.