28.05: Planning A Three Month Long Break; Using A Mug That's Been Lying On My Shelf Unused Since Forever;

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10 Low-Budget Digital Marketing Tips to Scale Your Startup in Times of Crisis | DashClicks

Has the coronavirus pandemic put a halt in your plans to scale your business? Here we have given the best low-budget digital marketing tips

The recent pandemic has put a full stop to many of our plans, including the scaling plans of your startup. Scaling is an essential process. However, it can also result in the downfall of your dream venture for various reasons like lack of knowledge, poor planning, and not having an effective digital marketing strategy.

So, in the event of a crisis, is it possible to scale your startup?

Yes! You need to follow the best low-budget marketing tips to scale your startup in times of crisis. The effective implementation of these tips will save you money and time and help you survive the initial scaling process.

Organizational culture

Organizational culture is the way in which employees interact with one another and the company's overall operations. It can have a significant effect on how employees feel about their jobs and the company as a whole. In a startup company, organizational culture is especially important because there is often a high level of uncertainty and flux. A positive organizational culture can help employees feel supported and encourage them to take risks. A negative organizational culture can lead to tension and conflict.

To create an effective organizational culture, startups need to create a sense of community. They should also make sure that their policies and procedures are consistent with their cultural values. Finally, they must ensure that all employees know about and support the company's goals.

Economic impact of Riyadh Expo 2030

The Riyadh Expo 2030 is expected to have a significant economic impact on the city of Riyadh and Saudi Arabia as a whole. Here are some of the anticipated benefits:

- Tourism and Hospitality Boost: Hosting an international event like Expo 2030 is likely to attract millions of visitors from around the world. This influx of tourists will boost the local hospitality industry, including hotels, restaurants, and retail sectors.

- Infrastructure Development: Large-scale events typically lead to significant infrastructure improvements. In preparation for the Expo, Riyadh may see enhancements in transportation networks, urban development, and public facilities, which can provide long-term benefits for the city's residents and businesses.

- Job Creation: The preparation, execution, and post-event phases of the Expo will create a substantial number of jobs across various sectors, including construction, hospitality, retail, and event management. This can reduce unemployment rates and boost the local economy.

- Foreign Investment: Hosting a global event can showcase Riyadh's potential as a hub for business and investment, attracting foreign direct investment (FDI). This can lead to increased business opportunities and partnerships in various industries.

- Global Branding and Soft Power: The Expo will provide Saudi Arabia with an opportunity to enhance its global image and promote its cultural and economic achievements. This can improve international relations and increase the country's influence on the global stage.

- Knowledge and Technology Transfer: International expos often serve as platforms for showcasing innovations and technologies. Riyadh Expo 2030 can facilitate knowledge exchange and technology transfer, benefiting local industries and contributing to the nation's Vision 2030 goals of diversifying the economy.

- Cultural Exchange and Tourism Legacy: The event can leave a lasting legacy by promoting cultural exchange and enhancing Riyadh's attractiveness as a tourist destination. This can have long-term positive effects on the city's cultural scene and tourism sector.

The overall economic impact will depend on factors such as the scale of the event, the level of international participation, and the effectiveness of marketing and operational strategies.

#KhalidAlbeshri #خالدالبشري

crisis management

this week we learned about crisis management, first we need to understand what a crisis is? well, is an unplanned event that has or may have a significant impact on a company's image and affect operations.

A crisis has different phases:

1. Initial phase (warning phase)

2. acute phase (point of no return)

3. chronic phase (cleaning up the mess)

4. resolution phase (final phase)

5. continuity phase (time to heal the wounds and recover lost ties)

Whenever you are going trough a crisis you must have a management plan and understand that you have to protect in this order:

1. people

2. in the public interest

3. ownership of the company

FOR A GOOD CRISIS MANAGEMENT YOU SHOULD FOLLOW THIS STEPS:

Preparation BEFORE the crisis

Create a crisis management team with the following figures:

plant manager, security manager, communications officer, head of industrial relations, executive legal department and CFO.

Establish principles of operation (hope for the bes and plan for the worst)

Have a spokesperson (they must have presence and good looks and hace the ability to speak under pressure and also extensive knowledge of the business)

Create Policy media relation (communicate with key audiences, the first 24 hours are crucial)

In beauty industry has been a lot of crisis, for examplee when a Hair-product company called SheaMoisture posted it latest campaing has a lot of drama around it, why? because they are a mainly African-American oriented company and in their campaign they used three white women and only one black woman. They needed to act fast, so just a couple hours later the posted in their social media an apology message, starting it with, “Wow, okay—so guys, listen, we really f—ed this one up. Please know that our intention was not—and would never be—to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate.”

Even though their apology wasn't right for everybody we should acknowledge that they were brave for accepting their mistake and no blaming others, something that not all companies does -mhm pepsi-. Thats the importance of have an spokesperson, even if its digital they must know how to act fast and speak (or write) underpresure, and that's part of a good crisis management plan

Hope you like it,

see u next week

laura

💡 Return on investment (ROI) is a financial metric used directly measure the amount of return or monetary gain on a particular investment put into business, real state or buy and sell. 

This video explains the formula on how calculate ROI or Return on investment. Also, I will give a sample scenario on how to compute the Return on investment (ROI) percentage for a sewing and clothing business.

State of the Gulf Real Estate Industry in 2023

As of 2023, the Gulf real estate industry is marked by several key developments in major nations:

United Arab Emirates (UAE): Dubai and Abu Dhabi remain focal points for real estate development, with luxurious residential and commercial projects. The hosting of Expo 2020 in Dubai has also boosted the city's real estate market.

Saudi Arabia: The Kingdom continues to make significant strides in real estate, driven by its Vision 2030 initiative. Mega-projects such as Neom and the Red Sea Development are reshaping the real estate landscape.

Qatar: Preparations for the FIFA World Cup 2022 have driven substantial infrastructure and real estate development, with a focus on sustainability.

Bahrain: The Kingdom is promoting sustainable urban planning, making strides in real estate growth, particularly in its capital, Manama.

Oman: Oman is actively working to attract foreign investors, revitalize its real estate sector, and diversify its economy.

#KhalidAlbeshri

#خالدالبشري

What are the steps to enter a new real estate development market?

1. Market Research: Thoroughly research the new real estate development market you are considering entering. Analyze factors such as population growth, economic trends, market demand, existing competition, and government regulations. This will help you understand the market dynamics and identify potential opportunities and challenges.

2. Define Your Objectives: Clearly define your objectives for entering the new market. Determine what type of real estate development you want to pursue, such as residential, commercial, or mixed-use projects. Identify your target audience and the specific niche or market segment you want to cater to.

3. Financial Assessment: Assess the financial viability of entering the new market. Evaluate the costs involved, including land acquisition, construction, permits, financing, marketing, and other expenses.

4. Networking and Partnerships: Build a network of professionals and establish partnerships in the new market.

5. Legal and Regulatory Compliance: Familiarize yourself with the legal and regulatory requirements for real estate development in the new market.

6. Land Acquisition: Identify suitable land or property for your real estate development projects. Consider factors such as location, accessibility, infrastructure, zoning, and potential for future growth.

7. Develop a Business Plan: Create a detailed business plan for your real estate development ventures in the new market. Outline your goals, financial projections, project timelines, marketing strategies, and risk management approaches.

8. Obtain Financing: Secure the necessary financing for your projects. Explore options such as bank loans, private investors, joint ventures, or crowdfunding platforms. Develop a comprehensive financial package that includes your business plan, project feasibility, and projected returns to present to potential lenders or investors.

9. Execution and Project Management: Once you have acquired land and secured financing, begin the execution of your real estate development projects. Coordinate with architects, engineers, contractors, and other professionals to ensure smooth project management.

10. Marketing and Sales: Develop a strategic marketing plan to promote and sell your real estate projects in the new market.

moneyunionusa.blogspot.com

The Ultimate Guide To Food And Drink Marketing: From Start to Finish!

Food and drink marketing use a variety of marketing channels to reach their target audience.

Food and drink marketing uses a variety of marketing channels to reach its target audience. These include advertising, social media, email marketing, search engine optimization (SEO), content marketing, events, and influencer programs.

Marketing channels can be categorized into paid versus unpaid activities: Advertising includes print advertisements in newspapers or magazines; radio and television commercials; billboards or digital signage; product placements in movies or TV shows; banner ads on websites; e-mails promoting products or services.

Top 8 KPIs to Track for SEO Success | SEO Guide

KPIs are not only about measuring but also for proactively improving website efforts. Just remember to combine business goals with SEO goals, and choose the relevant SEO KPIs.