The First Video Nanami Ever Posted Was Filmed On A Shaky Phone Propped Up Against A Bag Of Flour.

the first video nanami ever posted was filmed on a shaky phone propped up against a bag of flour.

he was making bread—simple, easy, the kind of thing he found comfort in after long days at work. his hands moved methodically, kneading the dough with a quiet precision, and though he spoke very little, the video was oddly calming.

he hadn't expected much from it. maybe a few views, maybe a couple of people who’d appreciate the lack of unnecessary chatter. but the comments were overwhelmingly positive, people asking about his technique, his recipe, his voice—deep, smooth, effortlessly steady. so he made another video. then another.

it was the late-night upload of him singing "baby one more time" by the marías that changed everything.

filmed on an old macbook with a grainy webcam, the lighting barely enough to make out his face, the video had been an impulse decision—one he almost deleted. it was just him, sitting on his couch, his voice low and hushed, the way he usually sang to lull yuuji to sleep. but the internet clung to it like ivy, twisting and reaching until the video had over a million views by the end of the week.

"who is he." "why is this the most intimate thing i've ever heard in my life." "he looks exhausted and sounds like a dream, i'm in love."

he thought it would pass. but it didn't.

his subscribers doubled overnight. the demand for more was loud, insistent. nanami, being nanami, didn’t rush to meet it. instead, he structured it into his routine: one video a week, a mix of baking and singing—because baking was reliable, and singing had never been something he shared outside of yuuji’s bedtime.

his channel evolved. the baking videos became polished, edited with subtle precision. he switched to voiceovers, explaining each step in that same low, deliberate tone that made people feel like he was speaking just to them. and when he sang, it was always songs that carried a quiet sort of nostalgia.

"he only sings songs he sings to his kid to sleep i’m crying." "his lullabies are better than half the music industry." "i don’t know his name, his age, or his face properly, but i know his banana bread recipe by heart."

nanami never explicitly talked about being a single dad, but it was impossible to miss. yuuji’s voice sometimes made cameos in the background, muffled questions about homework, laughter when nanami burnt the edges of a cake. he didn’t hide it, didn’t play it up. it was just a part of his life, and his audience adored him for it.

his faq video—one of the few times he ever directly addressed personal questions—answered almost nothing.

"are you married?" "no." "how old are you?" "old enough." "what's your name?" "nanami."

the mystery only made people more obsessed.

"i know nothing about him but i’d die for him." "his hands. his voice. his existence." "the fact that he bakes and sings for his kid and still won’t tell us his age is crazy."

he now posted twice a week. one video was always baking, the other was whatever he wanted—sometimes music, sometimes a quiet q&a, sometimes just a video of him making tea while rain hit the windows.

people knew everything and nothing about him at the same time. they knew the exact ratio of brown sugar he preferred in cookies but not what city he lived in. they knew he tucked yuuji in every night with a song but had never seen his full face in a single frame. they knew the precise cadence of his voice when he said “and that’s how you make the perfect loaf” but had never heard him say “i love you”—and yet, somehow, they felt like they had.

the internet had fallen in love with him. and nanami, quietly, without even trying, had changed his life with nothing but flour-dusted hands and the sound of his own voice.