Laravel

Earned Media - Blog Posts

haveinternetwilltravel

9 years ago

Consumer Awareness Grows Over the Internet

Earned media such as Google search, social media and online articles/content are the only growing influencers of consumer product awareness, according to Nielsen.

No growth in consumer purchase awareness across paid and owned media like TV, newspaper, paid advertising and in-store or brand web content.

Michelle Corsano Pellettier