Fulgrim in memes: haha sex addict, <homophobic stereotype>, <homophobic dogwhistle>
Fulgrim in lore: the best of the primarchs, came from nothing, became ruler of his planet through people liking him, turned his planet into the jewel of the Imperium, didn't view himself (or his sons) as 'above' the common people and in fact cared deeply for them, was married multiple times and loved each of them (and was hurt badly by the fact that they had finite lifespans), conquered a planet with seven marines, was such a capable smith that Ferrus declared the weapon he forged to be better than his own, humble enough that he said Ferrus's weapon was better, snuck up on Horus with an entire fleet and almost averted the Horus Heresy (FUCK YOU EIDOLON), beat Ferrus Manus in a fight (twice), only fell to Chaos because of his self-hatred after killing Ferrus, beat Roboute Guilliman, used Perturabo to fuel his ascension to daemonhood, strangled an Avatar of Khaine (no, this isn't dumb. Avatars of Khaine are warp entities, and strangulation is an intimate, visceral act of violence), and spent a good chunk of the past ten millennia trying to bring Ferrus back on his side.
i think i should be able to duel people who mischaracterize fulgrim and just base him on the memes