Jau - Blog Posts

Brazilian Chic

Aline's family home in Jau

Aline de Almeida Prado Atalla was born and brought up in the beautiful area of Jau in the State of Sao Paulo were the land is dotted by emerald green landscapes and Fazenda's (farms and plantation houses)  were they grow coffee(the best ever!), sugar cane and cattle. The land expands as far as they eye can see and at night the sky is a blanket of stars.

With a  fashion degree from Sao Paulo's Marcelina College and IED Instituto Europeo di Design in Milan, design was all ready in Aline's blood. Her career started with interior design and jewellery. This knowledge led her to put all her talents into one place in the creation of this line of handbags named Lane Prall which is a combination of letters taken from her name. Her experience in jewellery inspired the design of her ornamental handles which are made from materials such as resin and metal and are inspired by Art Noveau , Art Deco and Nature. The resin, brand identity, is first sketched by the designer. Then each piece receives special treatment, the wooden moulds are hand carved  and then the resin gain color and brightness through the painstaking work of the goldsmiths

The exotic materials which the bags are composed of come from her knowledge of using them in her interior design work. The company cares about sustainability, and therefore, all materials are free from heavy metals, as well as the exotic skins, that she uses, stingray, alligator and python-are exclusively purchased from farms that comply with rigorous rules management, and sustained, controlled by IBAMA (Brazilian Institute of Environment and Natural Resources). Her bags are hand made, one by one, by craftsmen who carefully turn a dream into reality. Aline does not follow trends, and the main goal is to create timeless bags, following her intuition and always looking for the perfect finish and the proportion of its parts. The bags are made to order and can take around 60 days to be produced.

This only a small selection of her beautiful collection, to order or enquiry please email Aline directly on her email alinealprado@gmail.com.

Que Maravilha xo

Images via Aline de Almeida Prado Atalla and landscape pictures of Fazenda Atalla taken by Vision of Splendor.