Tiktok is obsessed with trying to create their own Goncharov. I've seen several attempts at it, and they all fall flat. It's one of those things where it's so pathetic it's funny.
Also, the inherent failure comes from the fact that it's always someone trying to make money off it.
Meanwhile, a bunch of people are making videos about fake discourse as though they're in the omegaverse, and that's amazing. I love that.