Korean Art - Blog Posts
a korean OC hmmmmm
based on the Changdeokgung
Here you can see some of Puuung’s lovely illustrations. “Love” is something that everybody can relate to. And “Love” comes in ways that we can easily overlook in our daily lives. So, She tries to find the meaning of love in our daily lives and make it into artworks. These are a part of her illustrations. Please visit her portfolio on Grafolio. We hope you enjoy more Puuung’s works. http://www.grafolio.com/puuung1
Puuung’s Kickstarter Challenge
Love is : Puuung’s illustration of love Puuung is a popular Korean illustrator with a large fan base and is best known for her ‘Love Is’ series. This series of illustrations, which is about the universal theme of ‘Love’, is regularly uploaded on NAVER’s Grafolio service. http://www.grafolio.com/puuung1
Since 2014, Puuung has uploaded her illustration series ‘Love Is’ every Tuesday and Thursday on Grafolio, a global platform provided by NAVER for single person creators, She already has a wide fan base that eagerly waits for her updated works. She has received great response from the Korean audience and greater response from those overseas.
A global funding was started through “Kickstarter”, the crowdfunding platform, in June 6, to introduce Puuung’s illustrations to more people around the world. Crowdfunding is a way of raising money via the social media or the internet. Kickstarter, which was launched in April of 2009, is based in the United States and is the world’s most famous crowdfunding platform. Now, let’s hear from the designer who has been responsible for the whole process, from planning the Kickstarter reward items to producing samples and coming up with the completed rewards.
Planning the Kickstarter Reward Items While planning rewards items for Puuung’s Kickstarter project, we had to come up with product designs that best displayed the artist’s illustrations. Overseas delivery was also an important factor, and therefore items also had to be compact and light enough so that it can be delivered to people across the world. After looking into various items in numerous price ranges, and upon final review with the artist herself, fabric posters, an art book and a postcard collection were selected as rewards for Puuung’s first Kickstarter funding project.
Launching the Kickstarter Page We needed a webpage that provided detailed information on the reward items in order to start the funding. To do so, we made samples of each reward in advance and launched our Kickstarter page!! https://www.kickstarter.com We waited with great anticipation until 8 o’clock in the morning in Korea, since the project campaign webpage was to be launched in US standard time. And to our great surprise, we achieved our goal of 10,000 dollars within just two hours from the launch of the funding and collected over 126,000 dollars, which was more than 1000% of our target amount, during the one month funding period. In addition, Puuung became the first Korean in Kickstarter to reach third place in the illustration section, which is an enormous feat. More than 1,800 backers from 70 countries, including English speaking countries of the United States and Canada, European nations including France, Italy, Germany, Belgium, and Asian countries of Singapore and Hong Kong, participated in the funding. Backers will be given rewards such as postcard collections, art book and posters that contain Puuung’s illustrations.
Producing Kickstarter Reward Items The unexpectedly large number of backers meant that we had to increase the number of items we had to produce. Since a limited quantity of rewards was being produced through funding, we wanted to provide backers who love Puuung’s work with high-quality rewards. We therefore placed extreme care into the paper, material and print quality of the rewards. [Fabric Posters] We especially went through many trials and errors while we were producing the sample for the fabric posters. Canvas fabric, the most commonly used material for fabric posters, was unable to provide us with satisfactory print quality. Multiple tests were done with various fabrics before we were able to find a fabric that gave us a print quality that most closely resembled the original illustration.
[Art Book] The art book is 116 pages and contains Puuung’s illustration as well as drawings of three couples that were selected from Puuung’s photo competition event. The background of the illustrations has a lot of detail and illustrations are shown from various angles, so the layout was arranged to show the illustration in its original proportions. The epilogue of the art book contains information fans were interested in, including the artist’s “thank you” message and photos of her workroom, sketches and of herself. Puuung, despite her busy schedule, also created an original cover for the art book and postcard collection that were to be given to Kickstarter backers. This special cover, which contains original and unique illustrations, is only available in the Kickstarter rewards!!
[Postcard Collection] The postcard collection consists of 100 illustrations and contains never-before released illustrations created by Puuung. Comments left by Kickstarter backers, such as “I want to give your illustrations to my son for his one year wedding anniversary” or “I bought your postcard collection because I wanted to use your work in our wedding invitation” show the backers expectation and affection towards Puuung’s art book.
100 copies of the art book contains Puuung’s autograph, which were each carefully signed by the artist herself. We look forward to more of Puuung’s heartwarming illustrations as she continues to draw about even the smallest happiness that is felt between people in love. :-)
