Loewe - Blog Posts
I Loewe You
Clockwise: Founder, Enrique Loewe Roessberg (1844-1929); Enrique Loewe Hilton (1879-1934), charmed high society to Loewe; Enrique Loewe Knappe (1912) pioneered international expansion; Enrique Loewe Lynch (1941) launched ready-to- wear in the 60’s, and created the Loewe Foundation, 1988.
Most people when they see the name Espagana , they think of Flamenco, bullfights, passion, paella, sangria, tortilla and Ibiza.
Let us not forget the incredible history of this country that brought these worldwide famous painters like Velazquez, Picasso, Goya and Dali and the legendary story of Don Quixote de la Mancha written by Miguel de Cervantes to name a few of the top of my head. The other well known Spanish expertise comes from craftsmanship and leather.
This is where the House of Loewe (lo-ay-ve) comes in, in 1846 a leather goods workshop was created by a group pf craftsmen on the year of two royal marriages, that of Her Majesty Isabel II of Bourbon to the Duke of Cadiz and that of Princess Maria Luisa Fernanda to the Duke of Montpensier. In 1872 Enrique Loewe Roessberg, a German craftsman specializing in leather working arrived in Madrid and decided to join forces with the these craftsmen and established the Loewe brand. With the precision and technique of Enrique Loewe and the creativity, leather and sensuality of Spain the house of Loewe rose in popularity becoming the Official Supplier to the Spanish Royal Crown in 1905. Famous stars such as Ava Gardner, Cary Grant, Sophia Loren, Maria Callas and Ernest Hemingway would all purchase from the Gran Via store in Madrid.
Loewe started expanding all over Spain and in 1963 opened its first boutique in London's New Bond Street. Loewe then branched out into the Fashion Industry, Karl Lagerfeld, Giorgio Armani and Laura Biagiotti were behind the first Women's Ready to Wear Collections. From there they created perfumes, Men's ready to wear and opened shops all over the world, in 1988 the Loewe Foundation was created including the Annual International Poetry Prize . In 1996 on the 150th Anniversary of the House of Loewe LVMH took over the ownership of the brand, now with by Stuart Vevers as the Artistic Director of the brand.
What wonderful history this brand has, and if you ever get a chance to pass by their store go and view their collection "Clothing as Light as Air, as Soft as Silk", the leather is so so soft you can't believe it , the quality is just perfection.
Ole! xo
All photos via,
www.loewe.com
Research via,
www.wikipedia.org
