Okay, one more thing about these stupid fucking long ass YouTube ads: in half of them, the audio is just music. Just 5 minutes of shitty corporate music with no dialogue or (audible) mention of an actual product. Normally I don’t care what’s actually in the ad, but if the point of these long ads is to catch people who can’t get to their phones at the moment, then that means a large portion of your target audience can’t look at the screen to see what the actual fucking ad is for. So, basically, the only people who actually watch these ads (besides people who don’t know how to skip them) literally never even learn what they were about.
Is this some kind of sick corporate power trip? Did you just want me to listen to your bad music? Is this just a covert ad for your Spotify playlist??? Like, I don't actually want to know what the ad is about but it just makes these already frustrating ads so much more annoying that they don't even benefit the corporation paying for them. They are literally spending tons upon tons of money just to interrupt my shower playlist of Weird Al and Undertale songs with 5 minutes of soulless garbage and nothing else. It's crazy how corporations are obsessed with reducing unnecessary spending and increasing efficiency, but when they can spend money to inconvenience people, then suddenly money is no object.
but whatever I guess.
So what exactly is the deal with super long ads on YouTube? Like, the five minute ones with the skip button after 5 seconds? Why does anyone make those? Who does that benefit?
Obviously, they’re super annoying like any capitalist bullshit, but I don’t even get the point of making them. Like, there are only two outcomes when one of these ads comes on
1. I skip it so fast I don’t even learn what it was advertising
2. I’m doing something and can’t get to my phone so I can’t skip it immediately, forcing me to listen to the ad until I get so annoyed by it that I stop what I was doing to skip it
Is the latter outcome the whole point? Are these just predatory ads aimed at catching people that can’t skip them? If so, not only is that scummy as fuck but I still don’t get it from a business perspective; how does that help sell anything? I’m no businessman (thank god) but aren’t you just associating a negative experience with your product? Like okay thanks for completely wasting my time and being genuinely impractical, I can’t wait to associate my mild annoyance with your product.
I know I’m not immune to propaganda or whatever and maybe I’m just underestimating the effect advertising has on me but I just don’t understand why long but skippable ads are a thing. Genuinely, if you know why they exist then please tell me cause I am truly baffled
So what exactly is the deal with super long ads on YouTube? Like, the five minute ones with the skip button after 5 seconds? Why does anyone make those? Who does that benefit?
Obviously, they’re super annoying like any capitalist bullshit, but I don’t even get the point of making them. Like, there are only two outcomes when one of these ads comes on
1. I skip it so fast I don’t even learn what it was advertising
2. I’m doing something and can’t get to my phone so I can’t skip it immediately, forcing me to listen to the ad until I get so annoyed by it that I stop what I was doing to skip it
Is the latter outcome the whole point? Are these just predatory ads aimed at catching people that can’t skip them? If so, not only is that scummy as fuck but I still don’t get it from a business perspective; how does that help sell anything? I’m no businessman (thank god) but aren’t you just associating a negative experience with your product? Like okay thanks for completely wasting my time and being genuinely impractical, I can’t wait to associate my mild annoyance with your product.
I know I’m not immune to propaganda or whatever and maybe I’m just underestimating the effect advertising has on me but I just don’t understand why long but skippable ads are a thing. Genuinely, if you know why they exist then please tell me cause I am truly baffled