“For Clear Channel Outdoor, the goal is to give advertisers tools to buy and measure the effectiveness of outdoor ads that are similar to those they use for digital and mobile ads. It tested the suite of data and analytics, which it calls Radar, with the shoe company Toms and said it found a rise in brand awareness and purchases. ”
Space apps ... the final frontier.
New piece for The New York Times Book Review to accompany a review of Rachel Moran’s book Paid For: My Journey Through Prostitution.
Supermodel Monique Desiree Taitague interview.