Lois Lane and Clark Kent are two of the most capable and brilliant journalists the Daily Planet has. They have written articles that have brought people to tears, spread the truth about injustices, and have both won multiple prizes.
This does not stop them from also writing the most stupid gossip rag like articles after the Justice League have a fight on Twitter.
(Lois knows and Clark enables, they just wanna mess with them so bad and they make it so easy)