#Repost @unwto (@get_repost) ・・・ Already 4 out of 10 tourists choose their destination for its cultural offerings which can include intangible factors such as a place’s culture, history, traditions and atmosphere, or its association with famous people, ideas or events. Cultural tourism is one of the largest global tourism markets and is being boosted by cutting edge technology and multi-faceted innovation. In November, Hamedan, Iran🇮🇷 will be hosting The International Seminar on Harnessing Cultural Tourism through Innovation and Technology alongside the 40th UNWTO Affiliate Members Plenary Session. The seminar will feature three panels, exploring how big data, innovative business models, digital services and marketing, and other new technology can ensure long-term sustainability, profitability and competitiveness for cultural tourism products while preserving their authenticity. #unwto #culture #tourism #iran #hamedan #history #traditions #atmosphere #innovation #bigdata #seminar #international #global #business #digitalmarketing #tourism4sdgs #travelenjoyrespect https://www.instagram.com/p/Bov8B8pHvV4bPj014cNJOlFUz0Dak5rdP5aErE0/?utm_source=ig_tumblr_share&igshid=4d63r2walbnq