Latest Posts by blogmarkostuff - Page 9

No estoy seguro de lo que voy a hacer, pero bueno, quiero ir a lugares y ver personas. Quiero que mi mente crezca. Quiero vivir donde las cosas suceden a gran escala.

F. Scott Fitzgerald (via elcielosobremi)

Muchas veces, la gente no sabe lo que quiere hasta que se lo muestras.

Steve Jobs (via elcielosobremi)

Todos piensan en cambiar el mundo, pero nadie piensa en cambiarse a sí mismo.

Leo Tolstoy (via elcielosobremi)

The future of communication. (via Expletive Inserted)

U.S. cities with the happiest workers More: http://nbcnews.to/1vsaFSM

A song to Remember the great John Lennon

A song to remember the great Oscar Chávez 

Amazing, the World of Artist Management

The world of artist management is amazing. It is like being in backstage in a beautiful theatre in New York watching the play of Macbeth. What is right behind the curtain is the most wonderful sight that a student might be able to watch and enjoy. This is exactly what happened with this class in Product and Artist Management. It is that opportunity to see closely how things are done in all the aspects involved in the promotion and making of an artist.

  In the light of that, we learn in the course how to plan, because “the difference between success and failure in the promotion of an artist is planning”. Consequently the plan cannot go forward if there is no “organization” to assemble all the necessary resources to achieve that particular plan designed for the artist.

Also, we need to lead and direct people towards the goal and use all those resources at hand to achieve their success.

  As the artist's manager, our responsibility is to get the artist to the top of his or her career. In order to do that, we need to follow the plan by controlling the whole process, such as time, people, resources and finances. It is important to do a reality check and see if everything is going according to the plan. If it is not, we need to make some decisions. Do we fire some employees and look for new people that can do the job or change the plan? Would it be worth it? Would it be better to find a new person? How that is going to help us to achieve success?

  All these lessons are learned from Paul Allen in his book “Artist Management for the Music Business” that covers all of the aspects in the promotion of an artist.

  Personally, I have already applied some of these lessons in real world. We started a project with a couple of friends, and most of those lessons have been applied into this project. We are going step by step, little by little trying to give some shape to this adventure to see it through and successful. For this reason, this project in particular plus the lessons from that book, open our eyes and provide us with the knowledge to deal with these cases at hand at the present time, and indeed will be of great help in the future.

Contracts in the Entertainment Business

Contracts in the world of entertainment are important because they involve different aspects of the relationship between artist and manager. The contract stipulates the extent to which the manager will commit to the artist. There are agreements that could only include organizing tours for the artist. There are others contracts that might include planning the professional career of the artist involving not only the creation of the artistic image but also organizing every performance, recording, and interviews.

A contract that defines a superficial relationship between artist and manager might only include planning tours. This type of contract might not be beneficial for the artist in terms of professional growth and image development in the entertainment industry. The amount of time the manager spends on the development of the artist’s career is dedicated to plan live performances and get the money. According to Howard, a manager who establishes this type of relationship with the artist might not know much about business development.

There is another type of contract in which the manager is committed to bring out most of the artist’s capabilities. The contract includes an elaborated plan, detailed organization, a meticulous design, and precise control of the professional career of the artist. The manager is also responsible for finding the financial funds that might be needed it to reach the summit of success.

According to Paul Allen the functions of a manager should include: 1. All the phases of artist’s career in the entertainment industry 2. The appropriate music and show designed for live performances. 3. Publicity, public relations, employment, and advertising. 4. Image and related matters. 5. Booking and talent agencies that work on behalf of the artist. 6. The selection of other key team members such as attorneys, business managers, accountants, publicists, and a Webmaster.

In addition to the functions outlined before by Allen, George Howard suggests that the manager should go beyond signing a contract with the artist by providing a business development scheme. The manager should not see the artist as an investment that could pay off in cash after settling a recording deal. According to Howard management is “about leveraging the brand equity to create direct revenue streams, as well as strategic partnerships where you, again, create visibility (thus increasing brand equity) and revenue.”  He also mentioned that “most of the managers are not prepared to do business development.”

  REFERENCES

  Allen, Paul. (2007). Artist Management for the Music Business

Howard, George. (2011). Artist Manager Must Understand Their Role is Now Business Development. Retrieved from http://blog.tunecore.com/2011/02/artist-managers-must-understand-their-role-is-now-business-development.html

NEGOTIATION AND DEAL MAKING

Negotiation and Deal Making is a wonderful and useful course that helps you to deal with businessman, entrepreneurs and negotiators. In order to put in perspective the “great deal” about the course, we need to compare the past (without any course) and the present (with the course) in my personal experience as negotiator. I still remember when I founded an Expo in Mexico, and most of 30 businesses got together around my business because they found a mutual benefit. I should say they did get a more beneficial interest than me, except for the fact that I was on the spotlight, which brought me a lot of social presence that I used it in the future. However, to gather those businesses together meant to give away concessions against my own interests.

I negotiated with no goal in mind except than putting them together at all costs. I did not know anything about role-playing, deal-structuring skills, critiquing role playing scenarios, negotiation skills development, and self-awareness (except bringing those business together at all costs). With the knowledge of this course, everything would have changed, and mutual benefits would have existed for both parties in the negotiation process.

 Nowadays, the expectations for the future in business negotiations look very promising with this course taken. Someday the student will become a businessman with knowledge on how to deal with people in different environment and scenarios. The road to success is filled with little bumps along the road as Fisher, Ury and Patton (2011) stated in his book Getting to Say Yes “This may require experimentation and a period of adjustment that is not so comfortable” but they highlighted that the negotiation power would be amplified if you believe in you.

 How does the negotiation start in real world? Human beings and their emotions are the main topic in Negotiation and Deal Making. Even though we are rational, there are always emotions involved in any negotiation process that could get the deal in hold, go forward or in an impasse. It would be endless to talk about all of the different kinds of emotions, but Fisher and Shapiro (2005) in his book “Beyond Reason” express that we have five core concerns: Appreciation, Affiliation, Autonomy, Status and Role.  These emotions and their knowledge will play an important role in business negotiation. The outcome of the deal will be successful depending on what perspective we apply towards those feelings: if we recognize, deny, block, or forget those emotions. If we want a successful deal, we need to be proactive and acknowledge all these emotions with our negotiators if we want a successful negotiation.

Do not forget our BATNA that is the most important piece of equipment. Our Best Alternative to a Negotiated Agreement is the key in case we do not have a beneficial agreement, and we should consider the other negotiator and his BATNA to be more successful.

 What have I learned from this course? I have learned to valuate the other people’s interest because there is a lot of information in them that we can use towards the negotiation process. When there is an obstacle, I try to scrutinize what kind of emotion and where in those 5 categories might fall, or as the author stated, “use the core concern as both a lens and a lever”. Also, I try to acknowledge what is the driving force in that individual whom we are negotiating with. Additionally, I will always review the kind of communication we have with our negotiator (good o bad terms), our communication process (do we listen to each other?), our interests (do we have mutual interest?), our options (What options do we have?), our commitments (what commitments we both can agree with), and finally our BATNA (His BATNA and mine).  It is only then when we could say we are prepared to face the challenge to get a deal done.

       REFERENCES

  Roger, Fisher,, Shapiro, Daniel. (2005). Beyond Reason: Using Emotions as You Negotiate. Penguin Books, VitalBook file.

  Roger, Fisher,, Ury, L.. (2011). Getting to Yes: Negotiating Agreement Without Giving In. Penguin Books, VitalBook file.

El Corazón Terco

Marco A. Romero

Y yo le he dicho al corazón que es un tonto,

que no entiende de razones; 

que no puede querer a quien ingratamente lastima.

Y le doy las razones 

pero es un corazón torpe 

y no entiende; 

sólo entiende que quiere mucho

y deja de lado todo raciocinio... 

Y  lo he acusado de ser tonto,

de no pensarlo bien, 

que debe producir cosas

que razonan

que sus razonamientos

no tienen lógica  

que es infantil, 

que no ha madurado, 

que va a ser lacerado otra vez, 

que asi se ha estancado durante muchos años,  

que asi no llegaría a ningun lado, 

que sus caminos eran torcidos, 

que estaban condenados al fracaso.

Le dije que se callara y que escuchara,

que fuera mas realista:

que la hipotenusa al cuadrado era igual a la suma al cuadrado de los catetos "a" y" b";

que dos mas dos son cuatro

que cuatro por dos son ocho

y ocho dieciséis y

Que brincara la tablita 

(como manera de ajustarse a una realidad objetiva)...

Y después de haber presentado -previamente- la base científica le dije: 

que estaba incapacitado para razonar 

que no conocía la naturaleza de sus acciones,

que me caía MAL cuando no pensaba, 

que sus padres habian vivido la misma situación 

(ya dándole un poco de terapia transaccional,

  y empezándose a acalorar por actitud tan testaruda)

Y el reclamo subió aun mas a tono rojo (o sea enfurecido)

 y le dije que necesitaba terapia, 

terapia de 20 años, y en prision carcelaria

 (para que meditara todo el tiempo)

 y además, sin derecho a libertad condicional 

(para asegurar que repensara doblemente las cosas )

FRENTE A ESTA MI EXASPERACION 

POR ESTA INCOMPRENSION MIA...

Y al quejarme tanto,

al desgañitar mi voz, 

de tanta queja,

me deja escuchar 

como algo allá          p        e       r        d       i       d        o, 

como algo allá       l                    e                           j                              a                                n                  o, 

con esa voz nítida 

y con la sencillez

y discreción 

que el corazón 

tiene:

 "Es que

no

fui hecho,

para 

producir 

frutos, 

ajenos  

al mio".

Con-razón, dije 

 y cerre el pico, 

y ya no dije más.

I met Vikki Carr long time ago thanks to my sister. She used to wake up in the morning by listening to Vikki Carr’s songs using my old stereo system. She listened that Spanish song “Total” that says “At the end, if you would have loved me I would have forgotten your love/ You see, it was a lost time the one you have meditated to tell me now that this can not be possible”.

I liked that song, really, as I like to have this interview with the one that woke me up in the morning in a mysterious way. She is right now through the phone, with a set of pre-determined questions underling the kind of relationship with the entertainment business people.

Vikky Carr, according to her website (http://vikkicarr.com) was born in El Paso Texas "and raised in Southern California, the eldest of seven children, who later change her name to Vikky Carr." She started singing at the age of four, but it was not until 1961 when she signed a contract with Liberty Records. She recorded He's a Rebel which became the first hit in Australia, and later on she sang It Must Be Him "which charged up the charts in England" says her website.

With almost 50 years of professional experience as a singer, we had this awesome opportunity to talk with this wonderful woman, who have tasted the fame without losing her charm, her singularity, her qualities as a human being, and this is my way to thank her for this interview, which in this case is focused in making entertainment deals around the world due to her singing career.

  How do you deal with people in a negotiation process, do you play hard o soft ball?

“I think the artist should always be dedicated to his art, and let the manager or lawyer deal with those details of negotiation. My function is to sing to an audience and I do not want to get involved in those little details of the agreement. When I get involved in the contract is just in the final phase when it is time to sign that deal”, said Vikki Carr.

To his manager, Dann Moss, playing hard or soft ball depends on “who you are negotiating with, in what country you are negotiating with, because people in different countries negotiate in different ways”. To Vikki Carr’s lawyer you need to make sure that the money is there, in the USA, before the performance because “you do not want to get involved in a lengthy negotiation process” in case something is wrong. The Japanese, he explains, when you sign a contract “their word is their bond and integrity is their word that they will honor that contract”, while in the Middle East, he explains further, the negotiation starts when you sign the contract. We need to understand, resumes Vikki’s manager, “what every person or country or people put into the importance of a signed contract, and their words and what it means to them.” It is also then when we have a beautiful negotiation process.

  Have you ever applied dirty tricks in a negotiation?

  “We always play clear, says Vikki, and we do not want to make dirty tricks and we try to play fare. We recognize that everybody in the game should get something; however there have been times when the singer gets less than the other agents in the process, and this is the reason I got an agent who deals with those issues.”

I think at the end of the day, replies Dann, a good philosophy is that everybody needs to win something, and you cannot take everything off the table. Everything is about sharing, he explains, and “we need to make sure that the people we are negotiating with, make money so they can come back and do another contract”. According to the manager they do not take all the marbles off the table in a negotiation process.

Dann Moss is Vikki Carr's lawer. According to his resume Dann was a co-founder and partner in the Law Firm of Thompson, Shankman, Bond and Moss. The firm specialized in the entertainment and communication industries. Dann then began, his own practice discovering and building new artists, negotiating television, publishing, licensing and recording agreements and producing international television specials and motion pictures.

  What happen -I asked- with those people that are tricky in your negotiation and what do you do Dann?  Have you ever found people like that, trying to get advantage from you?

  Yes, says Dann, in Paris. We had an agreement with my director and the theatre manager to reserve 27 seats for 3 sets of camera that were supposed to record the show. We marked those seats in the planogram to make sure those seats were not sold to the public so we can record the show. A month later we came back to put our cameras in place using those spaces, and the theater manager approached to me to tell me I could not use those seats since they were already sold. I told the manager our agreement and he said, “I am sorry, they are sold”. Don’t worry, I said, I will take care of the problem and talked to my secretary to print an invitation saying “Please excuse the inconvenience. You are cordially invited to seat on the stage for the performance and I personally invited to a champagne reception with Ms Silva Gartan after the show”. Then the manager came and said “you can not have people on the stage and I said “that is your problem”. Obviously, he said finally, there were more people giving out their seat so they can go to the reception. In that way, he concludes, we separate people from the problem.

Everything is About Finances!

I still remember when I was at my friend’s house and used to poke around by grabbing the paper to read the news, and show off myself by saying “my stocks in the market are doing pretty good”. Nothing to laugh about it, except that the only thing of value was my own bicycle that I used as a mean of transportation to go from home to everywhere else, and my own persona if a body could be counted as gold since my family was “poor” in the terms and conditions of that little kid from “Rich Dad, Poor Dad”.

Years passed by, and we do not know what the future holds for us, and one day at school I am supposed to write a blog for my Entertainment Business Finance about the things that I learned in class. Believe me I learned a lot, and now the real world.

Stock market? Google stocks or Wal-Mart stocks? Which one do I go for? It depends. Stocks in the market behave divergently depending on the sector, and even within the sector a share might be of high value, depending on the company performance such as its efficiency, liquidity, profitability, and stability. We should look at the ratios when we compare Google vs Wal-Mart: Return of Investment (ROI, which is related to the efficiency of the investment for the company) for Google 14.15; Wal-Mart 14.31; Return on Equity (ROE, how much profit a company makes with money from shareholders) for Google 15.55 and Wal-Mart 23.30.

  Negotiations? Big deal in business finance when making a contract with an artist. 120 millions deal for Madonna in which she is getting 90 % of the concert sales, and also 50% of licensing money? In the top of that, LIve Nation is releasing $17.5 million to the artist in advance, plus another $50 to 60 million dollars when she delivers the music for some CD’s.!!!?????

What!!??? Are you crazy? She is going to steal even the clothes that I am wearing on! There should be a point where the artist knows when enough is enough! Do not worry my son- it seems to me that the CEO, Mr Rapino from Live Nation is telling me- everything is about finances! “We got the Madonna 2014 tour at 2008 prices… We project that Madonna will gross over $1 billion in this 10 years. She's working to generate the $1 billion, not the $100 million schedule that we're going to pay her over time. That's just the appetizer.” Everything is about finances; the money that you spend in the present time will grow in the future because “time is money”. It is like buying a house at $100,000 at the present time, and within 15 years that same house will value $140,000.00 because of the rate of inflation, interest, and time value of money. You see? I take off my hat for Mr. Rapino. Nice move, and above all, a whole concept about finances and time value of money.

Decisions in business? How would you know if an opportunity for business is good at the present time, and will be good in the future, taking into consideration the different rates associated for that loan?

R: By analyzing the profit that will be made in the future minus the cost at the present time. Formula? NPV= PVB-PVC

How would you know if an investment of $100,000 would return, at what rate, and within what time? Payback= C/ATB

I could go on, and on presenting a lot of variables and formulas that show us how taking business decisions is about critical thinking and finances.

  As I said before, and I repeat it again: everything in business is about time, rate, money and finances, specially finances which is the key to analyze proposals to get the best deal that should be represented in profit, profit, and profit.

What did I learn from this course? Finances, is the most important key to make business profitable

    REFERENCES

  http://www.reuters.com/search?blob=google

http://www.reuters.com/finance/stocks/overview?symbol=WMT.N

https://assethub.online.fullsail.edu/assethub/Disc-LiveNation_f423bde6-646a-4a15-8a27-0cca269e8a6d.pdf

https://assethub.online.fullsail.edu/assethub/Disc-livenationCEOinterview_bafe6c0b-19ef-465e-8dd6-56fa1eab2982.pdf

"I don't believe very much in the hedonics argument about wealth - that the more you have, the more money you need to maintain a certain level of happiness. Happiness has mostly to do with relationships and the quality thereof. I doubt that it's a metric that can be measured effectively by economists to come to a conclusion." —

J.C. Hewitt

In Business Everything is About Trust Entertainment Business Finance

The world in business is based in trust because we depend in that character to make our company grow and go to the next level. In a conversation titled “First Why, then Trust” at TED.Com, Simon Sinek stated “the very survival of human race depends on our ability to surround ourselves with people who believe what we believe. When we are surrounded by these people who believe what we believe something remarkable happens: Trust emerges”.

Trusting in business is about giving the customer the conviction that his or her product will be delivered with high quality. The customer and the service provider will build up a relationship very special for both agents agree to the price, in one side of the equation, and the quality of the product, on the other side of that relationship.

That communication, that trust between both agents generates an exceptional atmosphere, and in words of Sinek “the reason trust is important is because when we are surrounded with people that believe what we believe, we are more confident to take risks, we are more confident to experiment, we are more confident to go out there and explore”.

In that sense, that confidence inspire us to make thing better says Simon Sinek and “When an organization is founded, what they do and why they do it becomes inextricably linked. There is a founder or some group of founders able to put their vision into words and their passion inspire others to come with others and pursue some things grater than all themselves”.  As they work together and succeed, says the author, they cannot rely on themselves because they become a big corporation and the reason “Why” they do it becomes fuzzy “and right there is the split”.

When there is a split between the customer and the business, both of those agents loose something that they really want, they untie a connection and they set free a good relationship that was profitable. Sinek address the loss of Steve Jobs from Apple in 1994-1998 brought that the company sales went down, and started to climb when he returned to the company again. He had the vision and that connection between the customer and the company.

Nowadays, according to the author, you cannot trust through the Internet, the video, and the bloggers because they cannot replace the human interaction, human contact. “Our very survival depends on interact with the human being, a friend is not somebody you check the status on, the conversation does not happen on a blog, and you can not have a discussion on twitter because these are human expressions”.

Certainly that is why a deal is more profitable when the customer and the business owner shake their hand at the end of the deal because that means they trust each other. As Simon Sinek explained it finally “real conversation, what we need is more handshake discussion, more handshake friends, handshake leadership, and we will find our own sense of happiness and inspiration that requires being among people: believe, we believe”.

When we believe, finally I should say, a business is born and a good relationship with the customer is set as a foundation because we believe in both agents, and we trust each other. Nonetheless we will build a product that satisfies high expectations on customers because they trust on us, that we can do exactly as they wanted that particular product to look like, and feel like as Apple and Zappo did with their clients.

To all of you that want to get inspired by this topic go to http://www.youtube.com/watch?v=4VdO7LuoBzM

The beginning of every adventure in business depends on trust. How we build it, what we do with it, how we take advantage of it and where we can  go with that trust. Interest topic delivered on TED. Com by Simon Sinek titled "First Why and then Trust".

This is a logo designed for  What' Up San Antonio. A radio news program that will be reaching the youth in San Antonio, Texas. The tagline has been changed to "News from a Young Perspective". The people in that background represent young people gathering in a certain place to have fun and "do their own stuff", even though they are quite different, and involved in contrasting activities. Everything in that picture denotes life and movement as a youth icon.

The word "What's Up" is a young slang that represents  "Hello, how you are doing",  and San Antonio is the place where the news for youth are being delivered. According to Laura Ries to brand a product we need an image and a few words, and that image should have emotional power and should be your visual hammer. Our image includes youth playing in a background, and the words are "What's Up San Antonio", which is the name of the radio program.

Another aspect about branding is the Name of the product, and the Logo that identifies the brand as "unique". Name and Logo ideally should answer three questions: What exactly you do, who your customers are, and how you are going to be unique. When branding, all of the elements should be coherent, and gladly all of these three questions are accomplished in our product by the name of the radio program, the logo, and its tagline: What's Up San Antonio is a radio program (who are you?) reaching the youth (who are your customers?) and we are delivering "News from a Young Perspective" (How are you going to be unique?).

According to the Law of Color, red is the color of energy and excitement, and blue is peaceful and tranquil. We included those colors into our logo to denote that passion and that peacefulness in that specific background. (The 22 immutable laws of branding. Al Ries and Laura Ries).

Mastery Journal: Entertainment Industry Professional

Business Storytelling & Brand Development has taught me to look the business world from another perspective. It is not a simple thing to be out there among businesses trying to get the attention from customers, because we know we need our customers to probe that we have something to give to them that is unique, special, created with our own hands, and really has a meaning for us.

How do we survive among all the businesses that are out there selling the same product? How do we convince the customer that our product is good, is worth the try, and has a unique value?

Business Storytelling and Brand Development has the answer. You start by researching, researching and researching; the same way as Marty Neumeier said about The Brand Gap in Focus, Focus, Focus. Research and focus are the two elements directly related to improve your sales, and secure customers to your product.

However, selling is not only about research and focus, but also strategy.

How do you want your product to look for? What kinds of feelings do you want to inspire in customers when looking for your product or service? Does your product have emotional power to call the customers? 

Brand Development is the answer, and Storytelling is the best tool you can use to improve the presence of your product in the market. The product will not sell by itself, if there is not a cool image of it either verbally or visually. Visually is the way to sell because it involves all of our senses, how the product looks, and what the logo means, what the tagline says about the brand. Does the product inspire you? Does the product make you extend your hand to grab it from the shelf?

However, it is not only how the product looks on the outside, but also how the corporate culture represents that image. Does the company deliver a passion for the product; do they create a strong vision and mission as Zappos does with its tagline “Delivering happiness”? That product that is outside deliver a “unique statement” that stands out from the crowd and the other businesses? Does that corporate company know why they are there? What is the challenge? What is their objective? What is their brand promise, and finally, do they answer three basic questions: Who are you? What do you do? and Why does it matter?

When the company answers all those questions, we know that it is on its way to success, and starts to built a good foundation to stand out from the crowd.

Blog 1: Business Story Telling

How inspiring is to watch “Bring the Learning Revolution” delivered by Sir Ken Robinson on Ted.com. One of the key elements in this article is to “revolutionize” our learning experiences by recognizing that every single human being is different. Nowadays in a web world, with all these new technologies blasting our experiences the word “different” has a real meaning, because it means that there is something out there with enough power, with abundant potential of his or her own, something unique that might enlighten our vision, our perspectives about our own conceptions.

As the author stated “Many people go to their whole life having no sense of what talents may be or if they have any to speak of”. In that respect, the problem is how life is conceived “they endure it rather than enjoying it”, says Sir Robinson.

  The speaker really caught my attention when he stated that “education dislocate many people from the natural talents, and human resources are like natural resources’.  In that sense, the author makes an interesting point at comparing human beings with natural resources that are hard to find. From his point of view, we need to return to the agricultural model instead of the industrial model that produces linearity, comfortability and batching people. In contrast, agricultural model is about harvesting what we sow, and human nature follows the same rule. Even though he recognizes that “human flourishing is not a mechanical process, it is an organic process, and you can not predict the outcome of human development”.

Moreover “all you can do like a farmer is to create the conditions on the soil, they will flourish”.

  In that sense, the author suggest that leaders in education, media and corporate must change metaphors in which an educational system, in an industrial model, produces a line of people in certain area of expertise. It is about revolution in education, it is about creating a movement where people develop their own solutions. “Once we reform education and transform it, it is about customizing to your own circumstances and personalize education to people that is actually teaching”.

  This particular speech, from Sir Ken Robinson, reminded me about Full Sail University. In every class, every single instructor has highlighted the importance of doing what we really like. Doing what we really like is about exciting our spirits, feeding our energy, feeding our passion to create a meaningful company, program, movie, song or adventure that really makes a difference in this world, because we are passionate about it.  It is about passion for a dream, it is about putting your heart, your mind, your talent to work in something that is meaningful to us. As Sir Robertson concluded “doing that is the answer to the future,” and indeed, we will create a relevant career behind us for the passion that is behind our spirit.

  For those of you who want to watch this topic, you can find it at: http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html

Inspirational

Kindness, a positive feeling to emulate.

Coca Cola has been very successful  at transmitting the same message over and over again to create a brand of its own. A brand that tells a story: There is always happiness, there are dreams, there is love, there is hope, peace, kindness, laughter, generosity, magic scenes. Coca Cola uses also  a Christmas time to promote those stories. 

There's plenty of reason to be thankful...