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Added The Explanation Text Bc I Like The Phrasing And I Am (unfortunately) A Design Student At Heart So. That Stuff Is Important To Me - Blog Posts

hewhoreplaces

4 weeks ago

THINKING, SMILING, PORTRAITS Saatchi & Saatchi For Thai Health Promotion Foundation (2016)

THINKING, SMILING, PORTRAITS Saatchi & Saatchi for Thai Health Promotion Foundation (2016)

"Gory, diseased, photographic close ups were introduced on cigarette packs to repel smokers at a visceral, visual level - by replacing branding with gruesome imagery of the possible effects of smoking. There’s only one problem. Over an extended period of time, they stopped working. If seeing a diseased organ or body part wasn’t persuasive enough anymore, could we make a composite of all of those images, to show the horrific effect that each pack had on the body – the cumulative effect of smoking?"