Advertising Design - Blog Posts
Seat belt safety campaign by Marketforce Australia (2008)
THINKING, SMILING, PORTRAITS Saatchi & Saatchi for Thai Health Promotion Foundation (2016)
"Gory, diseased, photographic close ups were introduced on cigarette packs to repel smokers at a visceral, visual level - by replacing branding with gruesome imagery of the possible effects of smoking. There’s only one problem. Over an extended period of time, they stopped working. If seeing a diseased organ or body part wasn’t persuasive enough anymore, could we make a composite of all of those images, to show the horrific effect that each pack had on the body – the cumulative effect of smoking?"
Know The Score National Drugs Helpline campaign posters (1998)
BEHIND THE LEATHER PETA Asia by Ogilvy & Mather, Thailand (2016)