Before reading anything much about circular design I felt like I had a vague concept about what it was already. My understanding was that circular design focuses not only on the design of the project but the scope of it and the life cycle.
Now I think I can understand that Circular Design is more focused on the reusability of the product and how many times it can be reused within its cycle, which seems like an interesting ideology as there’s been a lot of focus on proper recycling in the past few years. My dad likes to talk my ear off about how back in the day, people used to fix stuff instead of throwing it out. There’s evidence of that too when you look at food packaging from back in the day, cracker tins could be reused to hold bits and ends. Flour sacks were purposefully printed with fun patterns in the 1930′s after manufacturers realized that women would make clothing from them.
Maybe they weren’t thinking about it that way at the time, but that seems to be a prime example of circular design. It’s the idea of the continuity of the design’s life after its expected death and giving it a new purpose.
I think that circular design ties in nicely with design thinking but wouldn’t say that it’s here to replace design thinking. I think if anything, that it’s just something to consider when using design thinking.
One concept I don’t like is the idea of subscriptions. While that works for single-use items like books or games that you might want to eventually pass on, it annoys the living hell out of me that there are so many subscriptions in the digital sense. For example, why do I have to pay monthly or yearly for the Adobe cloud when I’d be better off just buying it in one go?
I think when it comes to our show at least, we can definitely think about circular design. Here are some ideas:
reusable frames for the display that we can leave to the next year or take home for personal use.
personal branding that can be reused for other purposes, eg. a program booklet that refolds with guides into a paper airplane.
Renting table cloths instead of buying them.
I think we need to also think about the environmental impact of printing for our show and consider less projects but a more careful selection on what to show.