Hekatombaia were festivities in honor of Apollo, God of Sun, in which were executed an enormous sacrifice of 100 bulls (here the name hekatombaia, in Italian "ecatombe"). Along with the bulls, also sheep and poultry were sacrificed and offered to people for feasting in God's bless. During the day also were performed musicals and poetics competitions.
Yesterday (19/20) was in July the second celebration of God Adonis, the first was in March.
During this day one untied the procession in which sacred pictures of God Adonis and Goddess Aphrodite were magnified through the streets of the city. All were surrounded by flowers and fruits; plus, “Adonis’ Gardens” were carried during the processions, i.e. terracotta vases with little plants to thrown overboard as offering.
July parties, as opposed to funerals in March, celebrated the Passional Love between Goddess Aphrodite and God Adonis.