Nelli Matula - Blog Posts

UMK25 Song Review: Hitaammin Hautaan

Uuden Musiikin Kilpailu (UMK) is back and stronger than ever! We have seven new artists ready to compete for the trophy and the ticket to Basel in May! The second song won't leave anyone cold!

Nelli Matula - Hitaammin Hautaan

Nelli Matula has been a recording artist since 2016 and since then released two albums, achieved Emma (Finnish Grammy) nominations and wide popularity in Finland with her gold-and platinium streaming singles. She's a name you should know!

The singer takes part in UMK25 with her deeply personal song Hitaammin Hautaan which is inspired by the health issues she suffered a few years back. The song fits her musical style and what people have grown to expect from her so for her most loyal fans the song is already a hit!

Hitaammin Hautaan is a pure pop track that doesn't play too many games with different genres. Again sounding in the beginning like a ballad it picks up a beat that is very difficult to resist. Chorus is strong and memorable and I do believe we have the next Ylivoimainen (UMK, 23) or Ram Pam Pam (UMK, 22) making here.

Her voice is very clear and fine and goes well with the melody. There's a beautiful harmony here with the visuals, the pink and grey color scene isn't too over the top but still princess enough like and she fits the role like a glove. This is probably the best UMK25 videoclip btw!

Structure like this is pretty close to perfection: builds up is just right and keeps the viewer / listener hooked. There's nothing life changing here but still enough that pleases you until the very end.

These types of songs are very popular in the national selections because now days many shows offer fame and opportunities for tracks to become big hits even without the trophy. However, that's where they'll stay as viewers rarely give their votes to these big radio hits.

What do you think of the second UMK25 track and what are the chances of Nelli to advance to ESC? Talk to me in the comments below!