121mcv - Blog Posts
A well-designed website organically grows a company's business and reinforces branding.
A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts.
You probably agree that the world of SEO is confusing and frustrating. With Google constantly changing, updating and tweaking its algorithms, it’s no wonder there’s a lack of clarity. Not to mention the tons of misinformation published online by self-proclaimed “SEO gurus”, which only add to the mass confusion.
121mcv’s company video
Getting a small business online can be very daunting. Where do you start? What needs to be done?121mcv offers up some vital expertise for confused business owners, whether they're unsure where to start or just looking to tidy .....
While almost every small business needs a presence on social media, it is easy to waste your time and money using the various platforms that are available. Inspired by .........
You could have the best product or service in the world, but if nobody knows about it, how are they going to buy it? Steve Takle, editor of The Business Show Guide, explains why marketing is essential to the success of your business.
http://www.121mcv.co.uk/resources/marketing-knowledge/aquickguidetosmallbusinessmarketing
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed....
7 ways to win new business
Five social media trends and how you can make the most of them.
Modern business owners think about their digital strategies as soon as they start putting their company together. Of course, they don’t always put it in those terms, but it’s a rare entrepreneur who doesn’t check domain name availability when brainstorming business ideas.
Not everything translates well
Not everything translates well… This could mean ‘OK’ in UK or USA but ‘zero’ in Russia or worse perhaps “go f@$k yourself in South America!?
It is means ‘Money’ in Japan apparently?
Even with a local translator you have to careful! A colleague when working in China with a group of Senior Managers attempting to impress upon them “the importance of change management in the organisation” through a translator, not knowing that there was no real translation for “Change Management” got his key note address to them translated as ” What’s important here is to change the management of the organisation” !!! It took a long while to find out that this had happened and he had lost one or two friends along the way.
Can choose how we communicate ?
We can choose how we communicate in a particular situation. We can choose to generate new possibilities for our relationships rather than reacting according to our cultural programming.
Self-actualisation or sense of duty?
Self-actualisation or sense of duty? The fundamental cultural difference…
Wants-Needs-Desires-Fears
Traditional marketing advises you to "Find a need and fill it." Using that approach to create your marketing strategy is too limiting and can even guide you into a disastrous plan. To design a well-focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behavior.
Are You A Leader Or Merely A Manager?
“There is a difference between leadership and management. Leadership is of the spirit, management is of the mind. Managers are necessary, but leaders are essential. We must find managers who are not only skilled organisers, but inspired and inspiring leaders.”Field Marshal William Joseph "Bill"Slim"
Need help developing your business?
email: emc2@121mcv.co.uk
Tel: 08453888281
5 Ways Your Competitors Can Help You Get More Sales
The old school of thought is that you need to beat your competition to succeed. But that very thought may be doing more harm than good to your web business.
Why?
4 Ways to Increase Your Sales Productivity by 243%
If you’re like most small business owners, selling is the least favorite part of what you do. What if you knew there was an easy way to make it way more likely that when you call a client or prospect to make a sale, you’d get a call back?
10 Tips To Cross-Selling
Cross-selling is the art of getting a customer to buy something else along with the product they’ve already chosen. The well-worn textbook example of cross-selling is the McDonald’s all time great: ‘Do you want fries with that?’ Simple, yet incredibly effective for upping revenue.
If 70 percent of an iceberg is underwater - how many cultural cues do we overlook?
http://bridgeconsultants.info/2014/03/18/many-cultural-cues-overlook/
Small-business owners waste their time on what I call £10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn £1,000 an hour, such as sending the right email to the right person, or negotiating a lucrative contract, or convincing a client to do more business with you.
