Business Development - Blog Posts

#How Much Should I Spend on Marketing ? - International Sales and Marketing Services

No single number can provide a definitive answer regarding the average amount a small business should spend on marketing and advertising. How much you should allocate to such endeavors depends on a number of factors, including your goals, your projected sales and your disposable income. However, it may be helpful to examine the methods of creating an advertising budget and the average percentages typical small businesses use in their calculations.

There’s no magic bullet to reaching your marketing goals, but there are steps to take to ensure you’re heading in the right direction.....

What's the Difference Between Sales and Marketing? http://www.121mcv.co.uk/resources/marketing-knowledge/what-s-the-difference-between-sales-and-marketing

121mcv’s company video

#Being a success online: The business essentials - Inbound Outbound Marketing Specialists

Getting a small business online can be very daunting. Where do you start? What needs to be done?121mcv offers up some vital expertise for confused business owners, whether they're unsure where to start or just looking to tidy .....

5 Ways Your Competitors Can Help You Get More Sales

The old school of thought is that you need to beat your competition to succeed. But that very thought may be doing more harm than good to your web business.

  Why?

4 Ways to Increase Your Sales Productivity by 243%

If you’re like most small business owners, selling is the least favorite part of what you do. What if you knew there was an easy way to make it way more likely that when you call a client or prospect to make a sale, you’d get a call back?

10 Tips To Cross-Selling

Cross-selling is the art of getting a customer to buy something else along with the product they’ve already chosen. The well-worn textbook example of cross-selling is the McDonald’s all time great: ‘Do you want fries with that?’ Simple, yet incredibly effective for upping revenue.

If 70 percent of an iceberg is underwater - how many cultural cues do we overlook?

http://bridgeconsultants.info/2014/03/18/many-cultural-cues-overlook/

Small-business owners waste their time on what I call £10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn £1,000 an hour, such as sending the right email to the right person, or negotiating a lucrative contract, or convincing a client to do more business with you.

Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.

When properly executed direct email is a highly effective and profitable marketing tool. 121mcv will help we will run your campaign using emails as an integral part of your marketing strategy. 

Read more about email marketing here

As we all know, the Search Engine Optimisation field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race....  read more about off page seo here